Facebook ranks first in display ads

Facebook ranks first in display ads - Facebook has become an online advertising magnet, capturing the greatest number of display ads of any Internet publishing site in the third quarter, according to ComScore.

In the third quarter, Facebook grabbed 23 percent of all Internet display ads, or 297 billion ad impressions, which was more than the total display ads on Yahoo, Microsoft, Fox and Google sites combined. But that doesn’t mean Facebook made the most money from display ads, according to the ComScore report.

Facebook ads are generally cheaper than display ads sold on traditional Web portals like Yahoo, according to Evercore Partners analyst Ken Sena in a report by Reuters. One industry source said Yahoo is known to make the most from online display ads.

The effective CPM (cost per thousand impressions) for Facebook's U.S. display ads is roughly $1, compared with the $3 CPM for display ads on Yahoo's family of Web sites in the United States, Sena said.

The growth in advertising shows the value of Facebook’s social network to advertisers who want to tailor ads to users who are constantly feeding new information about themselves to the site. Facebook doesn’t share personally identifiable information about their users, it says. And lawmakers have introduced legislation that could curb an advertiser’s ability to serve up ads based on Internet user activity. (Disclosure: Washington Post Co. Chairman Donald E. Graham is a member of Facebook's board.)

Overall, the online advertising display market is up 22 percent compared with a year ago.

Jeff Hackett, ComScore’s senior vice president, said in a release that the growth comes from the ability to target ads, or “buy specific audiences,” and that the site has improved the creativity and formatting of the ads.

Top advertisers – cellphone providers AT&T and Verizon -- bought a combined 35 billion ads. Scott Trade bought about 14.9 billion ads, and cable industry buster Netflix bought 9.5 billion ads in the quarter. ( washingtonpost.com )

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Is Bing More of a Threat to Google Than Facebook or Apple?

Is Bing More of a Threat to Google Than Facebook or Apple? - According to Google CEO Eric Schmidt, Bing is its main competitor - not Facebook or Apple. He sat down with Alan Murray of the Wall Street Journal, who was kind enough to post an embeddable video of the conversation.


"What's interesting is we think of neither [Facebook or Apple] as a competitive threat...our competitor is Bing. And it's interesting, for years, people have asked about Microsoft and everyone has forgot about Bing."


He calls Bing a "well run, highly competitive search engine". He doesn't get into Bing's partnership with Yahoo, but that clearly has to be considered a big part of Google's headache in search competition.


When asked about being more concerned about Bing 5-10 years down the road, he said, "Facebook is too early to tell. Facebook is a company of consequence, and they're doing an excellent job building a social network." He also says that people forget Apple is a partner of Google.


Schmidt talks about a number of other topics, such as privacy, China, his thoughts on the "web is dead" article, President Obama, social media, and more.

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How to Check Your Website for Search Engine Friendliness

How to Check Your Website for Search Engine Friendliness. One way to check your website to see if it's search engine friendly is to configure your browser to not display any graphics, not to use plugins and not to run JavaScripts. If your site only shows a blank screen in such a case, that's what the search engine will see as well. If you only see a few meaningless words on the screen, then that's what the search engine will think your site is about as well. If you find you cannot visit any other pages on your website from the main page, the search engines will have the same problem as well.

The easiest browser to use for such checks is the free Opera web browser. The latter makes it very easy to disable and re-enable everything, either on a site-by-site basis, or on a global basis. To globally disable the things I mentioned, hit the F12 key (F12 for Windows and Linux users; Alt+F12 if you use a Mac), uncheck "Enable Java", "Enable plug-ins" and "Enable JavaScript". You can enable them again easily by hitting the same F12 (or Alt+F12 for Mac) key and checking those items. To disable images, hit Shift+I (all operating systems). (This is a toggle between "No images", "Cached Images", and "Show Images", so hitting Shift+I again will switch between these three modes.)

This is not a foolproof solution for checking your website though, since Opera is a modern frames-capable browser, so sites using something called "frames" will still show up correctly in Opera, even though they won't necessarily be indexed properly by a real search engine. But for quick checks, this is by far the most user-friendly way to do that works on all the major desktop operating systems. Note that I'm not forcing you to switch to Opera or anything like that - use whatever browser you like as your normal browser. But as a web developer, since you will probably have all the major browsers around to test your site anyway, you should use Opera's additional convenience features to give your web pages a quick going-over.

(Additional tip: while you do this, you can also check how your site will appear in small-screen devices like mobile phones by hitting Shift+F11 on Windows/Linux or Shift+Alt+F11 on the Mac. Hit the same key again to return to normal mode.)

What Do You Want to Rank For?

A very important thing to bear in mind when designing your website is to ask yourself what your site is all about. What do you want to rank for? If you want to rank for "Widget X", the words "Widget X" must appear on your website in ordinary, visible text. This may seem obvious when I say it, but judging from what I see when I review some websites, it may not necessarily be apparent to some people. (Don't take this as an accusation or anything like that, it wasn't obvious to me either, when I first started.)

So here's the article in a nutshell: When someone searches for a particular term, and you want your site to be listed for those keywords, the terms must appear somewhere on your page, or the engine will not know your site talks about those things. And those words, to be most effective, must appear in normal text, not in a picture, not created by JavaScript, and not embedded in a Flash window on your page. You also need links pointing to your website. [ thesitewizard.com ]

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Optimize Your Blog For Bing

Optimize Your Blog For Bing. Bing is the most reviewed and discussed software of this year.It has been filled in news before it’s launching itself. Now it is one of the most used search engine and powerful opponent to even the giant Google.bing-seo-hack I think I don’t want to tell you that number peoples are using this search engine. Just think if you can get huge traffic from it. Interesting, isn’t it ? But don’t just dream that Bing will simply send visitors to your blog. You have to optimize your blog for Bing, then only you can get visitors from Bing. Anyway, No one has got that in what criteria Bing is ranking websites. But there are some little little tips we got about Bing. I have listed the TOP 7 – which have been approved by the whole web, in one voice.

1. Keywords In Domainseo.jpg

It’s heard that Bing is giving great importance to the keywords that are present in the domain name itself. So, bear this in mind while buying a new domain.

2. Age of your Domain

It’s approved that Bing is having more attraction towards old links. So try to buy an old domain, instead of registering a new one and being marked as a baby.

3. Size of the Content

Bing gives a great importance to pages with huge contents. A post with a 600 words could surely drive you a lot of traffic overnight.

4. Backlinks

Just as Google, Bing also use backlinks to measure your blog. Bing also gives a great importance to quality links. A good link could give you great authority than 100 bad links. Also bear in mind that bad links could effect your Bing rankings negatively.

5. Anchor Text

It seems like that Bing is having an eye on your anchor text too. So, don’t forget to use your killer keywords as your anchor text.

6. Page Title

In this case also, Bing shows similarity to Google. They are giving great importance to the page titles and the keywords in it.

7. Internal Links

Rather than counting the number of words, Bing is using the internal links on your site to calculate your keyword density. So don’t forget to give a link when you highlight your keywords.

There are so many other tips too, but these are the most useful and working tips. All these are simple and with these simple changes, you will be getting huge traffic !!! Isn’t it Interesting ?

So, make these changes on your blog, today itself. Enjoy……!!

[ devilsworkshop.org ]

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