Way To Online Success,
SIMPLE PUBLICITY.
Create a stunning signature file for simple yet highly effective promotion. Most email programs allow you to attach a signature file to all your outgoing mail. Eudora Pro www.eudora.com allows me to make as many signature files as I choose.
THE RIGHT SIGN.
I receive hundreds of emails on a daily basis. A pitiful 10% of these contain a signature file - and most of these are badly written. Perhaps as much as one signature file a day will catch my eye and I'll end up subscribing to yet another ezine.
FREE PROMOTION.
You may think that it's not worth the effort. After all, how many people will really take notice of your signature? Well, think how often you request free articles, free information, send off for an ezine, post a message on a bulletin board or newsgroup .... Just think of all the subscribers you could have by now.
STICK TO ONE SUBJECT.
You can write signature files for your website, an affiliate program, your products or services, and anything else you can think of. But the one thing you *should* be promoting is your ezine. Once you've grabbed your new subscriber - then you can rave on about your website, your affiliate programs, etc. But get their email address first!
NICE 'N' EASY.
Designing a signature that commands attention is pretty easy work. Keep it short, keep it simple, and stick to one theme. Use "power" words: free, easy, how, you, now, success, learn, create ....
EXAMPLES
LARGE.
Under 50 words - can also be used for classified and ezine ads: Y O U R E Z I N E T I T L E
www.yoursite.com
How do you get hold of the latest marketing articles, hot biz tips and links? Be the first to grab awesome articles to print in your ezine. Save hours of your valuable time. Visit our award winning website or join our ezine now:
mailto:subscribe@listserver.com
Want to start your OWN home business? Don't jump in without getting the latest tips on starting and building a successful online career. Free welcome gifts for all new subscribers. Join us, "Home Business Success," today:
subscribe@listserver.com
Or visit our new website:
www.yourdomain.com
MEDIUM.
Under 35 words - can also be used for classified and ezine ads:
How do you get hold of the latest marketing articles, hot biz tips and links? Join [your ezine title] today and have access to 1000s of great articles for reuse. Subscribe here: mailto:subscribe@listserver.com
Need advice on starting or building your OWN home business? We supply you with all the tips you need - free! Don't go it alone - subscribe to "Home Business Success" today:
subscribe@listserver. com www.yourdomain.com
SMALL.
Under 15 words - can also be used for newsgroups and bulletin boards:
Want the latest marketing articles, hot biz tips and links? Join [your ezine title] now:
subscribe@listserver.com
Need advice on starting or building your OWN home business? Subscribe to "Home Business Success" today:
subscribe@listserver.com
COMMON MISTAKE.
Many signature files just carry a name and website address. Well, what use is that! I've not been told *why* I need to pay a visit - so I won't bother. There is hardly a person alive who does not think along the lines of "what's in it for me?" If you don't tell, then don't expect any results.
CHECK BEFORE YOU SIGN.
Keep your signature file to a maximum of 60 characters per line. Any larger and some email clients will break up the text, making it a pain to read. Also ensure that you use a hard return at the end of each line - TextPad can be set to word wrap at the desired length. You can download TextPad here:
www.textpad.com
If in doubt, send yourself a copy of your signature to check that it looks okay.
BE INVENTIVE TO BE SEEN.
If you want people to read your signature, you have to learn to be inventive. I figured out a long time ago that, due to their positioning (way at the bottom of your message), signatures often get missed or simply go unread.
So I designed a matching header and footer that works as a simple letter template. This ensures that people cannot fail to see my message. If you'd like to see an example of this, please send a blank email to
marie@writead.com
The header is not large enough to be offensive, and simply contains my ezine title and short and catchy slogan - you do have one don't you? This is enough to grab the attention of all who may be interested. It also works as a reminder to read through my signature file at the bottom. And this, of course, provides extra details and subscription information.
This method works extremely well. Roughly 25% of my new members have joined in this manner. So before you simply dismiss your signature file, think again. By refusing to sign, you could be losing out big time.
SIMPLE PUBLICITY.
Create a stunning signature file for simple yet highly effective promotion. Most email programs allow you to attach a signature file to all your outgoing mail. Eudora Pro www.eudora.com allows me to make as many signature files as I choose.
THE RIGHT SIGN.
I receive hundreds of emails on a daily basis. A pitiful 10% of these contain a signature file - and most of these are badly written. Perhaps as much as one signature file a day will catch my eye and I'll end up subscribing to yet another ezine.
FREE PROMOTION.
You may think that it's not worth the effort. After all, how many people will really take notice of your signature? Well, think how often you request free articles, free information, send off for an ezine, post a message on a bulletin board or newsgroup .... Just think of all the subscribers you could have by now.
STICK TO ONE SUBJECT.
You can write signature files for your website, an affiliate program, your products or services, and anything else you can think of. But the one thing you *should* be promoting is your ezine. Once you've grabbed your new subscriber - then you can rave on about your website, your affiliate programs, etc. But get their email address first!
NICE 'N' EASY.
Designing a signature that commands attention is pretty easy work. Keep it short, keep it simple, and stick to one theme. Use "power" words: free, easy, how, you, now, success, learn, create ....
EXAMPLES
LARGE.
Under 50 words - can also be used for classified and ezine ads: Y O U R E Z I N E T I T L E
www.yoursite.com
How do you get hold of the latest marketing articles, hot biz tips and links? Be the first to grab awesome articles to print in your ezine. Save hours of your valuable time. Visit our award winning website or join our ezine now:
mailto:subscribe@listserver.com
Want to start your OWN home business? Don't jump in without getting the latest tips on starting and building a successful online career. Free welcome gifts for all new subscribers. Join us, "Home Business Success," today:
subscribe@listserver.com
Or visit our new website:
www.yourdomain.com
MEDIUM.
Under 35 words - can also be used for classified and ezine ads:
How do you get hold of the latest marketing articles, hot biz tips and links? Join [your ezine title] today and have access to 1000s of great articles for reuse. Subscribe here: mailto:subscribe@listserver.com
Need advice on starting or building your OWN home business? We supply you with all the tips you need - free! Don't go it alone - subscribe to "Home Business Success" today:
subscribe@listserver. com www.yourdomain.com
SMALL.
Under 15 words - can also be used for newsgroups and bulletin boards:
Want the latest marketing articles, hot biz tips and links? Join [your ezine title] now:
subscribe@listserver.com
Need advice on starting or building your OWN home business? Subscribe to "Home Business Success" today:
subscribe@listserver.com
COMMON MISTAKE.
Many signature files just carry a name and website address. Well, what use is that! I've not been told *why* I need to pay a visit - so I won't bother. There is hardly a person alive who does not think along the lines of "what's in it for me?" If you don't tell, then don't expect any results.
CHECK BEFORE YOU SIGN.
Keep your signature file to a maximum of 60 characters per line. Any larger and some email clients will break up the text, making it a pain to read. Also ensure that you use a hard return at the end of each line - TextPad can be set to word wrap at the desired length. You can download TextPad here:
www.textpad.com
If in doubt, send yourself a copy of your signature to check that it looks okay.
BE INVENTIVE TO BE SEEN.
If you want people to read your signature, you have to learn to be inventive. I figured out a long time ago that, due to their positioning (way at the bottom of your message), signatures often get missed or simply go unread.
So I designed a matching header and footer that works as a simple letter template. This ensures that people cannot fail to see my message. If you'd like to see an example of this, please send a blank email to
marie@writead.com
The header is not large enough to be offensive, and simply contains my ezine title and short and catchy slogan - you do have one don't you? This is enough to grab the attention of all who may be interested. It also works as a reminder to read through my signature file at the bottom. And this, of course, provides extra details and subscription information.
This method works extremely well. Roughly 25% of my new members have joined in this manner. So before you simply dismiss your signature file, think again. By refusing to sign, you could be losing out big time.
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